News
Eagle Creek Introduces Outdoor Travel Gear Backpacks For Every Adventure
 Featuring unique design innovations like front-mounted zip-away backpack suspension, multiple carry options and dedicated electronics features, these lightweight conversion packs are everything travelers have come to expect from Eagle Creek: versatility, easy access, travel security, smart organization and extreme durability.  The new Eagle Creek Outdoor Gear backpacks are available at retail 10/1/12. Outdoor Gear backpack highlights include: Flip Switch Wheeled Backpacks: Backpack convertibility and wheels in a rugged yet lightweight package; substantial capacity, comfort and security features, and accessibility. Flip Switch Wheeled Backpack 22 (EC-20394) MSRP $275 Capacity: 2175 cu in; Weight: 6 lbs, 7 oz; Size: 14 x 22 x 9 in Flip Switch Wheeled Backpack 28 (EC-20396) MSRP $300 Capacity: 5100 cu in; Weight: 8 lbs, 6 oz; Size 15.5 x 28 x 13 in • Zip-away backpack suspension features contoured and removable 3D Air Mesh straps and hip belt for weight reduction when not in use • Front-mounted backpack suspension allows for more comfortable carry, with an emphasis on travel security • Sternum strap with safety whistle • Hidden quick stash zippered pocket inside 3D Air Mesh back panel • Secondary slip pocket behind removable suspension system • #10 lockable, self-repairing zippers with finger friendly pulls on main compartment • Interior compression straps • Large interior and exterior pockets • Multiple grab handles • Durable wheel and handle system • Reflectivity for nighttime visibility • ID Tag pocket and contrast accents for easy identification • Built-in durability • Integrates with the Pack-It™ System and Gear Organizers, suggestions included • Colors: Black, Slate Blue, Ochre Digi Hauler Backpack: Designed for today’s digital traveler. Convertible carry options and maximize carry-on size with dedicated features for electronics means your stuff stays in its place. Digi Hauler Backpack (EC-20425) MSRP $120 Capacity: 2700 cu in; Weight: 1 lb, 15 oz; Size: 14 x 22 x 9 in • Lockable, padded laptop compartment fits most 17” laptops • Lockable, self-repairing zippers with finger friendly pulls on main compartment • Tuck-away backpack straps and waist belt • Exterior side zippered pocket for waterbottle or umbrella • Sternum strap with safety whistle • External compression straps • Multiple grab handles • Large interior and exterior zippered pockets • Built-in durability • Reflectivity for nighttime visibility • Integrates with the Pack-It™ System, suggestions included • Colors: Black, Slate Blue, Ochre ABOUT EAGLE CREEK Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit www.eaglecreek.com for more information. PRESS CONTACT: Alli Noland Terra PR 307-733-8777 allin@terrapublicrelations.com |
WMFY News Channel 2: Made In The Triad: Longworth Industries
West End, NC - Now that it is Spring, you may not be thinking about the cold Winter brings but the folks at Longworth Industries are. That is because this apparel company caters to those that enjoy cold weather activities.  Written bySteve HofbauerTheir first line of apparel was POLARMAX a technical base layer underwear that wicks moisture, is anti-microbial, and breathable. The line works so well that POLARMAX is the official supplier for the National Ski Patrol. But it doesn't have to be cold for you to enjoy their products in fact five years ago the company introduced a second line called XGO geared towards the military. To meet the demands of the Government the clothing must sustain 50-plus washings and still handle all of the moisture management capabilities spec'd out by the military.  Recently Longworth Industries introduced AYG 365 which stands for All Year Gear every day of the year. Designed with bright  All of the products are 100-percent made in the United States and they ship to 650 ski and outdoor stores throughout the world. www.polarmax.com |
SNOWSHOE MAGAZINE GEAR REVIEW: Polarmax Base Layers
 Written by Timothy Giilck, Published on March 6, 2012 When it comes to staying comfortable out on the trail, my objective is likely a little different than many people’s. I need to play it cool, rather than keep it warm, and I had some success during a recent trial of some Polarmax products. As we all know, snowshoeing (and Nordic skiing) is, to be blunt, hard work. That’s particularly the case if, like me, you tend to be on the solitary side and spend a lot of time breaking your own trail. That means it doesn’t take a lot to get me, shall we say, all hot and bothered on an outing. No, not that kind of hot and bothered, the kind that leaves you dangerously sweaty… oh never mind.  Instead, let’s just say it doesn’t take much for me to start overheating. I have very little problem staying warm, at least if I’m moving around at all, and tend to wear minimal clothing for the conditions. One of life’s least pleasant sensations is that trickle of sweat running down your back on a cold, cold day when you’re an hour or more away from a change into dry clothes. As has been well documented, that kind of sweating is also dangerous. To be blunt, wet clothing, even if it’s not cotton, can be a literal killjoy. So the paradox of base layers is to find something that will keep you warm, but not too warm, and dry or dry-ish, when you inevitably become too warm. To read the rest of the review, please visit our friends at Snowshoe Magazine at: http://www.snowshoemag.com/2012/03/06/gear-review-polarmax-base-layers/ To learn more about Polarmax, visit our Polarmax Brand Page |
Polarmax Partners with Shopatron
 “This was the last piece in our commerce puzzle, and now it’s complete,” said Roger Maxey, National Sales Director for Polarmax and AYG. “Creating greater product availability without devaluing our retail partners was an important hurdle for us, and Shopatron is the perfect solution. It creates a win-win-win solution for the manufacturer, consumer and retailer.” Allowing for products to be picked from one of multiple locations, orders have been coming in from the first day of integration, making Shopatron a valuable resource from the beginning. Adds Value, Accessibility to Customer and Retailer Service Links: Polarmax Website: http://www.Polarmax.com AYG Underwear Website: http://aygunderwear.com Shopatron Website: http://ecommerce.shopatron.com/brand Social Media Release: http://www.pitchengine.com/polarmax/polarmax-partners-with-shopatron About Longworth Industries Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG 365’s branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com |
Teva Launches New Global Campaign for 2012
  The campaign depicts the stories that are told through the collection of seemingly insignificant objects. These objects are proof of the life lived—from an overfilled passport to a race bib or even a rock picked up along the journey. The initial concepts draw inspiration from Teva’s sponsored athletes and ambassadors and the first video will feature Brad Ludden, Teva professional kayaker and founder of First Descents. Kicking off in spring, the campaign supports the new Fuse-ion, a high performance water shoe that highlights Teva’s supremacy in, around and on water. The campaign, which will receive over 40 million impressions globally from February through June, will feature specific story executions speaking to wakeskating, kayaking, surf and stand-up paddleboarding. "The campaign was born in my closet,” says Lucas Martinez, Teva Associate Marketing Manager. “I was digging through a bunch of old junk I had in a shoebox, and I realized that everything reminded me of the stories in my life. I spent hours looking through that box. Then I looked down and saw a pair of Teva flips that I wore in Fiji and it brought me right back to that moment, and I realized that this is what ‘Live Better Stories’ is about. The things we all choose to keep are proof of our better stories." Conceptualized by Teva’s internal creative team, the campaign was brought to life with the help of freelance art director, Dustin Smith who first gained notoriety from his work with Altoids and has since worked with clients like Nintendo and Clorox’s Green Works division. Complimenting Dustin’s direction, the campaign was shot by Dwight Eschliman, a photographer out of San Francisco who has worked with clients such as Apple, Absolut and Audi. Accompanying the campaign, the brand will launch a full retail program starting in February though selected retail partners which will include shop-in-shop, window displays and seasonal point-of-purchase fixtures. Also starting in February, the brand will run the “Teva House” promotion via their Facebook page for six weeks which allows individuals an opportunity to win a trip for two to Vail, Colorado for the 2012 Summer Teva Mountain Games. Two winners will be selected from North America and the remaining 11 winners will be selected from regions across Asia Pacific and Europe. For more information on Teva or the activation around Stories are the Proof of Life, please contact Jaime Eschette at jeschette@deckers.com or via phone at 805-967-7611 x1178. About Teva Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” varies, but everyone understands an adrenaline rush and staggering sense of wonderment. These are the life-defining moments that Teva helps to provide. Born on the Colorado River in 1984, Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold. www.teva.com About Deckers Outdoor Corporation Deckers Outdoor Corporation is the premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Mozo® and Ahnu® are registered trademarks of Deckers Outdoor Corporation. |
kendall-outdoor-polarmax-award
  Spence Bocks and Bill Kendall Take Home 2011 Honors for Polarmax and AYG West End, NC (2/14/12) – Longworth Industries, parent company of Polarmax, XGO, and AYG 365’s branded technical base layers, is proud to announce Spence Bocks and Bill Kendall as Reps of the Year award for 2011 for the Polarmax and AYG Underwear brands, respectively. Reeling in his fourth award as Polarmax Rep of the Year, Bocks achieved a 58% in sales over prior year, selling Independent Specialty Retailers, Buying Groups and Key Accounts. In reaction to the award, Bocks was visibly moved and said, “I just love working with Polarmax. They make quality products at great price points and have excellent reorder capability. My dealers make a good margin with Polarmax and I love working with the quality people in the organization.” Bocks’ territory includes WA, OR, ID, MT, AK, and Nor Cal. Landing the inaugural AYG Rep of the Year award, Bill Kendall opened 18 new accounts for the new performance underwear line within his territory, the State of Florida. “AYG is a perfect line for my territory, and Polarmax is a great company to work with. I’m honored to receive this award and am looking forward to 2012,” commented Kendall. Roger Maxey, National Sales Director for Polarmax said, “We have the best sales team, hands down.” Maxey continued, “We’re very proud to have a rep force that works its tail off, as shown by the year over year sales. Their hard work and diligence helped Polarmax and AYG exceed our expectations and wrap up a great year for us. We’re looking forward to seeing what they can do in 2012.” Links: Polarmax Website: http://www.Polarmax.com AYG Underwear Website: http://AYGunderwear.com Bill Kendall / Robb Sports Website: http://www.Kendalloutdoors.com About Longworth Industries Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG 365’s branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com |
Native Eyewear Hires Ken Schappert and Bill Kendall as Florida Reps
“Ken and Bill are longtime industry veterans and fit very well with our brand and initiatives,” says Kevin Karch, Native Eyewear’s VP of Sales. “We are excited to have them on our team and know our retailers will be in great hands.” “Being a part of a growing and dedicated brand like Native is very exciting and we are excited about joining the team,” says Ken Schappert. Ken will cover South Florida through the Keys and Bill will cover North Florida and the panhandle. Their contact information is:  Dynamic Sports Marketing, Delray Beach, FL schappertk@aol.com O 561-274-7244 M 561-414-5845 F 561-414-5845 www.dynamicsportsmkt.com Bill Kendall: Winter Springs, FL Bill.kendall@kendalloutdoors.com M 407-284-0164 F 407-637-5099 www.kendalloutdoors.com Native Eyewear is an innovative company dedicated to grassroots endeavors and dynamic people. Debuting seven new sunglass styles and four new goggles for 2011, Native is experiencing exceptional growth and a brand revival. Styles range from fast-forward to laid-back and all feature the renowned Polarized Crystal Carbonate (P.C.C) Lenses. About Native Eyewear Native Eyewear is a premier outdoor sunglass and goggle brand, designed for adventurers from every avenue. With a mix of runway-ready style and features like interchangeable polarized lenses, sub-1oz frames, anti-fog ventilation, amazing grip and a lifetime warranty, there’s a pair of Natives fit for every type of adventure. Media contact: Todd WaltonThe Walton Workstodd@thewaltonworks.com 970.260.9283 |
Polarmax Crowdsourcing AYG 365’s Campaign at Outdoor Retailer 2011
 Creative Outdoor People + Caption Contest + Cold Hard Cash = Best Marketing Slogan07.13.2011– West End, NC – It’s your underwear’s chance to win you $1,000. Longworth Industries, parent c  ompany of Polarmax®, All-Year Gear® 365’s (AYG), and XGO® branded apparel is using the unique perspective and creativity of OutdoorRetailer attendees to crowdsource some of the marketing creative for their AYG Overachieveies campaign for Spring 2012.With one clever, creative caption, that lucky pair of drawers could achieve stardom, fame and fortune and become the face of the new AYG 365’s Overachieveies campaign, all while padding your pocket with a hefty sum of cash.  The caption contest is part of Polarmax’s larger AYG Overachieveies campaign, which also includes integrated creative, social, mobile, and advertising efforts to be rolled out at ORSM. “We’re so excited about this campaign, we’re jumping out of our underwear, figuratively speaking,” said Roger Maxey, Director of Sales at Polarmax. “Simply put, underwear should be fun, and perform beyond expectations while being extremely comfortable. That’s what AYG does, and that’s what this campaign does, too. It performs beyond expectations through multiple touch points and means of engagement.” What is your underwear saying? In addition to daily prizes, there is a grand prize of $1,000 CASH, to be given away at 3:00 on Saturday 8/6 at the Polarmax booth #21039, and the Best-in-Show caption will become part of our AYG 365’s Overachieveies campaign. To e  nter the Polarmax AYG Overachieveies underwear caption contest: Find your Polarmax Rep at Outdoor Retailer or stop by Polarmax booth # 21039. Everyone who submits a caption will receive a 50% off Polarmax pro card from Promotive.com and will have their talk bubble displayed on a contest wall in the Polarmax booth throughout the show. Winners for best daily caption will be chosen by a highly partial panel of judges, and entered into the grand prize drawing to be awarded on Saturday, August 6 at the Polarmax booth, 3:00pm sharp! Put on your smarty-pants and eat your energy bars because there’s never been a better time to show the world what you and your underwear are made of!  Additional Contest Details:When: Daily, August 4, 5, & 6 from 9am-3pm Where: Polarmax Outdoor Retailer Booth #21039 How to Enter: Seek out your Polarmax Rep or stop by the booth to pick up and submit your underwear caption talk bubble. Grand Prize Drawing Date: August 6, 3pm at Booth #21039 About AYG® 365’s AYG® 365’s is a collection of incredibly comfortable Men’s and Women’s underwear tops and bottoms featuring breakthrough performance fabric TransDRYTM Cotton and Polarmax’s proprietary Tech Silk and 4-way Stretch. New styles available at retail February 2012 |
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