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Reconnecting with Switchfoot to launch illūm – Available now!!

posted May 27, 2010, 5:59 AM by Unknown user

Reconnecting with Switchfoot to launch illūm – Available now!!

By The Insider25. May 2010 16:40

Originally inspired by a dawn patrol session and a passion for adventure, we’re excited to finally be bringing the new Teva illūmflip to life with a  little help from our friends - multi-platinum rock band Switchfoot.

 

Our relationship with Switchfoot started back in the summer of 2009 when we were bringing together the mini-series,The Naturist.  From there, our relationship with the Switchfoot team continued through our mutual passion for adventure and water.  Being from southern California and never passing on an opportunity for a good surf session; it was a natural choice for our team to partner with the guys again when we were set to launch our newest flip-flop collection, the illūm.   

 

Through a video filmed at their local break, Swami’s, we wanted to capture the journey of walking up pre-dawn and preparing for the first ride of the day.  From loading the boards and stopping for a cup of joe to that trek down to the water’s edge and finally the bliss of paddling out….we believe the adventure is within each step along the way.  The illūm, a passenger along for the ride, helping to light the road ahead. 

 

What a great moment!  We hope  you enjoy the video and would love to hear what you think.  Join in the discussion and let us know how you’d use the illūm on your next adventure. 




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